Fiddle Edd Season
The Canada Games Aquatic Centre was built to host the 1985 Canada Summer Games. Fiddle Edd was the mascot created uniquely for those Games and he has since become a local legend. This fiddlehead season, the Aquatic Centre is partnering with Anonymous Threads to bring Fiddle Edd back to life in the comfiest way.
The people of Greater Saint John love remembering old times and supporting local. For the months of May and June, they can do both. Anonymous Threads sells Fiddle Edd merchandise, including T-shirts, hats, and hoodies. The Canada Games Aquatic Centre is partnering with this locally-owned company to brand fiddlehead season as 'Fiddle Edd' season this year. Anonymous Threads is generously donating 50% of all proceeds from Fiddle Edd merchandise sold in May and June to the Aquatic Centre. "It's been a blast bringing back the iconic Saint John Canada Games mascot – Fiddle Edd. We are thrilled to partner with the Canada Games Aquatic Centre to share Fiddle Edd apparel with Johners near and far," said Beth Shaw, Co-owner of Anonymous Threads.
The Aquatic Centre is also encouraging everyone to keep an eye out in uptown Saint John this month. Many businesses will be proudly displaying a Fiddle Edd decal on their window in May. The decals encourage passersby to take a selfie to share on social media using #FiddleEddSelfie (that's Edd with two Ds). They can take a selfie next to one of these Fiddle Edd decals or while donning their Fiddle Edd apparel.
"We feel fortunate to be able to partner with Anonymous Threads for this fun campaign. As a registered charity, the Canada Games Aquatic Centre team is always looking for innovative ways to raise funds. We love our nostalgic mascot and are excited for the community to join the party this Fiddle Edd season," said Amy McLennan, General Manager of the Canada Games Aquatic Centre. Anyone wanting to join the 'Fiddle Edd' party is invited to follow the hashtag (#FiddleEddSelfie) and the Canada Games Aquatic Centre on social media. Fiddle Edd merchandise can be purchased at AnonymousThreads.ca.